What’s a good use case to leverage Customer Match? To re-engage customers who have previously purchased from your business To reach new customers who share the behaviors and characteristics of your remarketing audience segments To identify loyal customers and expand reach to people who resemble your customers To reach people based on advanced demographic criteria
Category: Google Ads Search Certification Exam Answers
An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.)
An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.) Billions of weekly Google searches powering forecasting Leverage of machine learning for forecasting Assistance identifying funds from other external budgets to…
Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility? Target return on ad spend (tROAS) Target impression share Maximize Conversions Maximize Clicks
A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.)
A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.) Paddleboat rentals Motorboat rentals Boat adventure Travel on a paddleboat
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score? The campaign needs a 22% improvement in order to be fully optimized. The campaign is being outperformed by 78%…