What’s a good use case to leverage Customer Match?
- To re-engage customers who have previously purchased from your business
- To reach new customers who share the behaviors and characteristics of your remarketing audience segments
- To identify loyal customers and expand reach to people who resemble your customers
- To reach people based on advanced demographic criteria
See also Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?