Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
- Target return on ad spend (tROAS)
- Target impression share
- Maximize Conversions
- Maximize Clicks
See also Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?