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A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use? Maximize clicks Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Target impression share The Google Ads Search Certification Exam is designed to test your knowledge of how…

What’s a benefit of using the sitelink extension? Users can go directly to the website’s homepage. Users can more easily call your business. Users can download the app directly from your Search ad. Users can more easily take a desired action by going directly to relevant pages.

An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated? By comparing the company’s current sales to the company’s historic sales data By comparing the company’s website to the websites of the company’s competitors Based…

Which recommendation is a best practice for effectively using Performance Planner? Set bids and budgets by using last click conversions. Use Performance Planner on an annual basis to forecast the impact of your yearly strategies. Create account-level plans that combine all campaigns. Divide campaigns with different marketing objectives into individual Performance Planner plans.

Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven’t been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good fit. You have to tag your website to use Customer Match…