Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

  • A phone number where customers can contact him
  • Messaging that includes “Click Here!”
  • The physical address of his store
  • At least one of his keywords

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