A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?
- Email, Mailing Address, Phone Number
- Social media profile, Email, Mailing Address
- IP Address, Social media profile, Phone Number
- IP Address, Work Address, Phone Number
See also Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?