You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

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You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

The correct answer is:

Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Provide multiple options for how viewers can take action.
Include a specific call-to-action (CTA).

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