You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
The correct answer is:
- Masthead ads and non-skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Skippable in-stream ads and non-skippable in-stream ads
- Masthead ads and bumper ads
See also You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?