A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign? Search Ads can appear within organic search results. Search Ads can include videos of relevant products. Search Ads can appear…
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A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?
A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use? Email, Mailing Address, Phone Number Social media profile, Email, Mailing Address IP Address, Social media profile, Phone Number IP Address, Work Address, Phone Number
Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?
Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies? Goals and analytics Site experience Similar ads by competitors Content and formatting
A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?
A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs? Target cost-per-acquisition (tCPA) Maximize clicks Target impression share Target return on ad spend (tROAS)
Which ad extension is available only as a full automated ad extension?
Which ad extension is available only as a full automated ad extension? Seller ratings extension Price extension Message extension App extension