An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.) Billions of weekly Google searches powering forecasting Leverage of machine learning for forecasting Assistance identifying funds from other external budgets to…
Category: Chứng chỉ
Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility? Target return on ad spend (tROAS) Target impression share Maximize Conversions Maximize Clicks
A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.)
A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.) Paddleboat rentals Motorboat rentals Boat adventure Travel on a paddleboat
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score? The campaign needs a 22% improvement in order to be fully optimized. The campaign is being outperformed by 78%…
An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?
An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign? The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy. The ad will…