Category: Google Ads Search Certification Exam Answers

Why should your business use Performance Planner? The correct answer is: It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans? The correct answer is: So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns…

Why is using the performance targets feature after utilizing the Performance Planner recommended? The correct answer is: This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to…

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to…

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? (Duplicate 2) Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction. Because cross-referencing data with context to establish intent and set the…