While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? (Duplicate 2)
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
- Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device.
See also Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)