An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign? The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy. The ad will…
Category: Google Ads Search Certification Exam Answers
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign? Search Ads can appear within organic search results. Search Ads can include videos of relevant products. Search Ads can appear…
A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?
A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use? Email, Mailing Address, Phone Number Social media profile, Email, Mailing Address IP Address, Social media profile, Phone Number IP Address, Work Address, Phone Number
Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?
Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies? Goals and analytics Site experience Similar ads by competitors Content and formatting
A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?
A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs? Target cost-per-acquisition (tCPA) Maximize clicks Target impression share Target return on ad spend (tROAS)