Category: Google Ads Search Certification Exam Answers

You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value? Customers who participated in the brand’s most recent holiday sale Lapsed customers who haven’t purchased from the brand in the previous year Customers who have purchased at the retailer’s outlet location Customers who are members…

A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.) The manager can serve on new, relevant queries. The manager won’t need to use…

What’s a benefit of using Customer Match audience solutions? Having the ability to develop and segment lists based on demographics Using your first-party data to reconnect with previous customers Connecting with new prospective users whose interests align with your product Collecting users who have interacted with your website via the Google Ads remarketing tag

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo? The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations…

Which three universal extensions should marketers use to enhance their ads? Sitelinks, price extensions, app extensions Sitelinks, call extensions, location extensions Sitelinks, structured snippets, callout extensions Sitelinks, call extensions, callout extensions