You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
- Customers who participated in the brand’s most recent holiday sale
- Lapsed customers who haven’t purchased from the brand in the previous year
- Customers who have purchased at the retailer’s outlet location
- Customers who are members of the company’s loyalty program
See also Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?