A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value? People who previously purchased from a competitor’s website People who previously purchased a large quantity of the website’s products People to whom the company…
Category: Google Ads Search Certification Exam Answers
An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)
An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) List the ad at the bottom of…
What’s a best practice when writing a description for a Search Ad?
What’s a best practice when writing a description for a Search Ad? Including a call to action Highlighting the business hours Comparing the business to competitors Including a customer quote
A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “website traffic” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “website traffic” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign? An increase in online sales through the store’s website More customers learning about the store’s products…
Why is creating three or more Search Ads per ad group a best practice?
Why is creating three or more Search Ads per ad group a best practice? Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction. Having more ads in an ad group means lower bounce rates for landing pages. Having more ads in an ad group means the…