An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)
- List the ad at the bottom of the search results.
- Feature a relevant headline.
- Increase the font size.
- Include a current promotion.
See also Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)