Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
- Testing and reporting on the speed of Brian’s websites
- Key aspects of his accounts, including statistics, settings, and industry trends
- Judging ad popularity on social media
- Comparing Brian’s sales with ad serving data
See also Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?