A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners. How will appearing on Google Search partners benefit the school?” The school’s website will reach all device types. The school will be able to partner with similar businesses. The school…
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An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads?
An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads? The skater would search for “best skateboards.” The skater would scan the search results. The…
A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?
A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal? Target return on ad spend (tROAS) Target impression share Target cost-per-acquisition (tCPA) Maximize clicks
What’s a good use case to leverage Customer Match?
What’s a good use case to leverage Customer Match? To re-engage customers who have previously purchased from your business To reach new customers who share the behaviors and characteristics of your remarketing audience segments To identify loyal customers and expand reach to people who resemble your customers To reach people based on advanced demographic criteria
An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.)
An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.) Billions of weekly Google searches powering forecasting Leverage of machine learning for forecasting Assistance identifying funds from other external budgets to…