What’s a best practice when writing a description for a Search Ad? Including a call to action Highlighting the business hours Comparing the business to competitors Including a customer quote
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A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “website traffic” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “website traffic” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign? An increase in online sales through the store’s website More customers learning about the store’s products…
Why is creating three or more Search Ads per ad group a best practice?
Why is creating three or more Search Ads per ad group a best practice? Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction. Having more ads in an ad group means lower bounce rates for landing pages. Having more ads in an ad group means the…
You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value? Customers who participated in the brand’s most recent holiday sale Lapsed customers who haven’t purchased from the brand in the previous year Customers who have purchased at the retailer’s outlet location Customers who are members…
A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)
A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.) The manager can serve on new, relevant queries. The manager won’t need to use…