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A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use? Target impression share Target cost-per-acquisition (tCPA) Target…

What’s a best practice for effectively using Performance Planner? Set bids and budgets by using last-click conversions. Use Performance Planner on an annual basis. Create account-level plans that combine all campaigns. Check your plan regularly close to the run date.

A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean? The campaign’s budget needs to increase by 25%. The campaign is performing better than 75% of the manager’s other Search…

A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value? People who previously purchased from a competitor’s website People who previously purchased a large quantity of the website’s products People to whom the company…

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) List the ad at the bottom of…