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You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives? Adding more specifics to the ad. Tweaking the speed of your website….

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results? Removing Similar Audiences from Remarketing campaigns Use Similar Audiences to re-connect with past visitors to your site Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists…

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option? Google Ads guarantees phone calls to your business. Google Ads allows you to cap the number of ads you pay for, based on your business. Google Ads gives…

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad? Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Reducing the…

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear and simple landing page.