You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
- Google Ads guarantees phone calls to your business.
- Google Ads allows you to cap the number of ads you pay for, based on your business.
- Google Ads gives you control over your budget.
- Google Ads offers separate auctions for low budgets.
See also Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?