You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
The correct answer is:
- You should start with your data segments, then expand to Affinity Audiences.
- You should start with your data segments, then expand to Customer Match.
- You should start with Customer Match, then expand to Affinity Audiences.
- You should start with Customer Match, then expand to your data segments.