You’re planning to run a video action campaign. How should you approach your measurement strategy?

You’re planning to run a video action campaign. How should you approach your measurement strategy?

The correct answer is:

  • Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • Measure only complete offline conversions for a more accurate return on investment calculation.
  • Measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • Measure only complete online conversions for a more accurate return on investment calculation.

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