You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

The correct answer is:

  • Provide multiple options for how viewers can take action.
  • Include a specific call-to-action (CTA).
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Include a generic call-to-action (CTA).

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