You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

The correct answer is:

  • Use engaging pacing and tight framing.
  • Set up scenes to be zoomed out so viewers can see all story elements.
  • Build suspense with a slow pace to start.
  • Keep visuals low-contrast to avoid overwhelming viewers.

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