You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
The correct answer is:
- It’ll create as many impressions as possible in line with the target cost-per-acquisition.
- It’ll acquire as many clicks as possible according to the daily budget that’s been set.
- It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
- It’ll analyze historical feedback and make adjustments to bids based on performance signals.