You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

The correct answer is:

  • It’ll create as many impressions as possible in line with the target cost-per-acquisition.
  • It’ll acquire as many clicks as possible according to the daily budget that’s been set.
  • It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
  • It’ll analyze historical feedback and make adjustments to bids based on performance signals.

Xem Thêm:

See also  You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?