You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

The correct answer is:

  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Include a generic call-to-action (CTA).
  • Include a specific call-to-action (CTA).
  • Provide multiple options for how viewers can take action.

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