What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

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What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

The correct answer is:

Awareness
Consideration
Hybrid
Action

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See also You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?