What are two best practices for creating ads? (Choose two.)
- Include three to five ads and at least three extensions in each ad group.
- Separate each ad into an individual ad group in order to streamline reporting.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- Implement one ad per ad group per keyword for a maximum of 100 ads.
See also As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?