Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) Select All Correct Responses

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) Select All Correct Responses

The correct answer is:

  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
  • Performance Planner integrates with other budgeting software, such as QuickBooks.

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