Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign? Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS)

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal? Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission. Increase e-mail…

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings? Video…

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.) Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with…

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of…