If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

The correct answer is:

  • You should use Reach Planner.
  • You should use core performance metrics. .
  • You should use Brand Lift.
  • You should use Viewability with Active View.

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