How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

The correct answer is:

  • Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  • Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Xem Thêm:

See also  If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?