How many Smart Shopping campaigns should you create to maximize performance?
The correct answer is:
- Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
- Create as many as 150 Smart Shopping campaigns to test performance and optimization.
- Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
- There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
See also You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?