ton tai ko lam

ton tai ko lam

ton tai ko lam

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

The correct answer is:

• Target Return On Ad Spend (tROAS)
• Maximize Clicks
• Enhanced CPC
• Manual Max CPC

Which definition corresponds to a free product listing?

The correct answer is:

• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings use product information directly from the website to curate no cost ads without a product feed.

What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses

The correct answer is:

• Protect the business from fraudulent charges
• Drive revenue for businesses
• Implement fair and consistent policies
• Protect users’ online safety
• Promote positive experience for all users

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

The correct answer is:

• Shopping ads can be served by Google My Business.
• Shopping ads can be served by one Comparison Shopping Service (CSS).
• Shopping ads can be served by Google Merchant Center only.
• Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

The correct answer is:

• A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
• A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
• A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
• A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.

What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses

The correct answer is:

• Uses real-time signals to help you optimize goals
• Uses manual signals to optimize goals
• Lets you reach customers across Google platforms
• Reduces complexity of campaign management via easy integration
• Lets you manually set up campaigns

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

The correct answer is:

• Google Images
• The Shopping tab
• Google Search
• Google Maps
• Gmail

You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

The correct answer is:

• Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
• Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
• Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?

The correct answer is:

• Real-time signal
• Goal-oriented
• Manual bids
• Reach

What’s the purpose of products groups in a Shopping campaign?

The correct answer is:

• Product groups are used to specify which products from your feed you want to advertise in each campaign.
• Product groups are predefined themes that you can select in each of your campaigns.
• Product groups are keywords that are defined by categories you can select in each of your campaigns.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.

If a person wants to opt in to the Product Ratings Program, where should they go?

The correct answer is:

• Product feed
• Google My Business
• Google Ads
• Google Merchant Center

How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

The correct answer is:

• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

The correct answer is:

• Product Shopping Ads
• Local Inventory Ads
• Responsive Display Ads
• Gmail Ads

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

The correct answer is:

• Store policy
• Full contact information
• Secure checkout
• Country-specific destination URL

How are Shopping ads created?

The correct answer is:

• The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
• Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
• The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
• Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.

What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

The correct answer is:

• Add negative keywords in the campaign
• Add negative keywords in Merchant Center
• Add negative keywords in the product feed
• Add negative keywords in the ad

If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

The correct answer is:

• Optimize for store visits
• Target return on ad spend (tROAS)
• Click-through rate
• Enhanced cost-per-click (eCPC)

You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses

The correct answer is:

• Provide personalized experiences that meet shopper expectations online or in-store.
• Boost profitability, traffic, customer base, and sales with Shopping ads.
• Uncover the needs to meet the requirements of curious and impatient consumers.
• Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?

The correct answer is:

• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
• Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top

Which two statements describe what makes Shopping campaigns different from Search campaigns?

The correct answer is:

• Shopping campaigns rely on product information instead of keywords.
• Shopping campaigns are organized by ad groups instead of products groups.
• Shopping ads are manually generated.
• Shopping campaigns are organized by product groups.

You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

The correct answer is:

• Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
• Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?

The correct answer is:

• Make sure you clearly state your refund policy on the landing page. It’s acceptable that you don’t allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it’s readily available.
• Don’t do anything. Refund policy is required to appear on the footer of the website landing page for businesses that offer a refund; otherwise, it’s not a violation to exclude it.
• In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available. Both of these things are requirements.
• Ensure there is a disclaimer on the site. Whether a business offers refunds or not, it’s not obligated to have the policy on the website landing page as long as there’s a disclaimer.