Google Ads Display Certification Full

What can the Performance Planner assist you with?

The correct answer is:

  • To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  • To determine which Google Ads features should be enabled to get the best performance from your campaigns
  • To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  • To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

The correct answer is:

  • Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
  • Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
  • Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
  • Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

The correct answer is:

  • Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
  • Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
  • Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
  • Affinity Audiences allow her to reach sports enthusiasts.

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

The correct answer is:

  1. To advertise a business’s online and local inventory and boost website or store traffic.  — Shopping campaign
  2. To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App campaign
  3. To increase exposure and reach audiences with specific interests across the web. — Display campaign

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) Select All Correct Responses

The correct answer is:

  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
  • Performance Planner integrates with other budgeting software, such as QuickBooks.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

The correct answer is:

  • Target return on ad spend (Target ROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share
  • Maximize clicks

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

The correct answer is:

  • Retention-focused bidding
  • Consideration-focused bidding
  • Conversion-focused bidding
  • Awareness-based bidding

When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?

The correct answer is:

  • Enhanced cost-per-click (eCPC)
  • Maximize Conversions
  • Target impression share
  • Maximize clicks

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

The correct answer is:

  • With Google Ads you always pay using cost-per-reach, predetermined by your budget.
  • Google Ads saves you time by deciding what your budget will be on a daily basis.
  • With Google Ads, your ads will show on every available search engine.
  • With Google Ads, you can choose a maximum amount to spend per month.

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) Select All Correct Responses

The correct answer is:

  • Provide clear forecasts that allow for smoother purchasing.
  • Place ads for his business on all search engines.
  • Help users find and discover his products.
  • Increase overall installs and interactions with his app.
  • Sell him business leads at a preset price.

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

The correct answer is:

  • Consideration-focused bidding
  • Revenue-focused bidding
  • Awareness-based bidding
  • Conversion-focused bidding

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

The correct answer is:

  • User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
  • The appropriate bid can often be a static target that is challenging to reach.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.
  • If you do not bid efficiently, you could miss valuable conversions.

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

The correct answer is:

  • Search, Display, Video, App, and Access
  • Search, Display, TV, Shopping, and App
  • Social, Display, Video, Shopping, and App
  • Search, Display, Video, Shopping, and App

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

The correct answer is:

  • Tommy values performance over everything else.– Responsive Display Ads
  • Sandy wants to create safer ads and reduce the risk of malware.– AMPHTML ads
  • Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.– Responsive Display Ads
  • Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.– Image ads
  • Sherry wants faster ads, that are lighter in load.—None

Why is using the performance targets feature after utilizing the Performance Planner recommended?

The correct answer is:

  • This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
  • This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
  • This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
  • This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

How does Google Display Ads drive results every day for thousands of advertisers?

The correct answer is:

  • It combines search, shopping, and image ads to create the most relevant adsacross the web.
  • Its ability to automatically set marketing objectives influences how campaignsperform and how visible ads are.
  • Its technology bundles together all the pillars of a campaign to help isolatevaluable audiences.
  • Its real-time view of context and behavior across the web powers unique understandings ofintent.

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

The correct answer is:

  • TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
  • Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
  • App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
  • Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

The correct answer is:

  • Search, Display, Video, Print, and App
  • Search, Display, Video, Shopping, and App
  • Social, Video, App, Audio, and Shopping Ads
  • Search, Print, TV, Shopping, and App

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

The correct answer is:

  • Predictions built from ad portfolio data, aggregated across benchmark businesses.
  • Predictions built from your performance history.
  • Predictions built from files exported from your CRM.
  • Predictions built from performance data across your industry.

What’s a key benefit of Responsive Display Ads?

The correct answer is:

  • You can upload your own creative assets.
  • You can upload your own ads using templates.
  • You can set the ads to run in banner-eligible slots.
  • You can choose images from their built-in libraries.

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

The correct answer is:

  • It will show exact products to potential customers that have previously seen them on his website.
  • It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
  • It will connect with users based on their demonstrated in-market behavior and purchase intent.
  • It will reach audiences based on their lifestyles, interests, and passions.

What two main ad formats can be used in a Google Display ads campaign?

The correct answer is:

  • Search Ads
  • Social Ads
  • Uploaded Ads
  • Responsive Display Ad

Which of the following are the benefits of using Responsive Display Ads?

The correct answer is:

  • Simplicity
  • Automation
  • Control
  • Reach

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

The correct answer is:

  •  1 – These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
  •  2 – These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
  •  3 – These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
  •  4 – These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

How can Google Ads help you advance your business goals?

The correct answer is:

  • By building awareness of your brand
  • By driving online, in-app, in-person, and over-the-phone sales
  • By influencing consideration of your products and services
  • All of the above

What are the three main automation components of Smart Display campaigns?

The correct answer is:

  • Automated bidding
  • Automated conversions
  • Automated creatives
  • Automated targeting

Which of the following is not a component of Google Display ads’ value proposition?

The correct answer is:

  • Intent
  • Machine learning
  • Performance
  • Search

Match each auto-bidding strategy to the right campaign goal.

The correct answer is:

  •  1 – Target Impression Share
  • 2 – Target CPA
  • 3 – Maximize clicks
  • 4 – Target ROAS

Which of the following is a core benefit of Google Ads automated bidding?

The correct answer is:

  • User ID-based bidding
  • Impression share-based bidding
  • Daily budget pacing
  • Auction-time bidding

What are the three marketing objectives that can be met via targeting on Google Display ads?

The correct answer is:

  • Build awareness
  • Drive action
  • Generate buzz
  • Influence consideration

What two types of remarketing can be used on Google Display ads?

The correct answer is:

  • Custom remarketing
  • Dynamic remarketing
  • Email remarketing
  • Standard remarketing

Which targeting option is best for achieving brand awareness?

The correct answer is:

  • Affinity
  • Custom Intent
  • In-Market
  • Remarketing

Which targeting option is best for influencing consideration?

The correct answer is:

  • Custom Affinity
  • Custom Intent
  • Demographics
  • Remarketing

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

The correct answer is:

  • By giving advertisers control over the number of specific actions their spend will return
  • By giving advertisers control over which competitors they place ads in auctions against
  • By giving advertisers control over the next highest bid allowed in auctions they enter
  • By giving advertisers control over the maximum they spend per month.

Which statement is true about Responsive Display Ads?

The correct answer is:

  • The ads can meet exact branding requirements.
  • The ads adjust to available screen space when delivered.
  • They offer the advertiser more creative control than uploaded ads.
  • The ads can be manually uploaded.

What’s one reason to use a responsive display ad for your campaign?

The correct answer is:

  • You want to meet your company’s branding requirements.
  • You want to increase control of your ad format.
  • You want to upload your ads.
  • You want to increase ad performance.

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

The correct answer is:

  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  • An investment of $9,800 to generate 1,400 conversions and a CPA of $7
  • An investment of $9,100 to generate 1,300 conversions and a CPA of $7
  • An investment of $8,400 to generate 1,400 conversions and a CPA of $6

What can the Performance Planner recommend?

The correct answer is:

  • Campaign-level Target CPA (cost-per-acquisition)
  • Applying bid adjustments to specific locations
  • Including or excluding “Google search partners”
  • Using “Target impression share” as an automated bid strategy

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

The correct answer is:

  • Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  • Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
  • Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

What is one way that Performance Planner helps businesses increase sales?

The correct answer is:

  • By choosing ad types that your target demographic finds most appealing
  • By relying on customer feedback for optimal ad placement
  • By maximizing the number of conversions for a spend scenario
  • By providing a discount on all ads after purchasing a license

What is a key benefit of Smart Display campaigns?

The correct answer is:

  • Highly segmented insights are provided for daily campaign deep dives.
  • Smart Display campaigns can automatically create video content.
  • A Smart Display campaign can be created with minimal input from advertisers.
  • Display Network recommendations are generated based on Smart Display campaign performance.

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

The correct answer is:

  • Allows advertisers to bid only for clicks from a specific group.
  • Uses machine learning to set bids, which saves time.
  • Guarantees reduced conversion costs for advertisers.
  • Is auction-specific to increase the chance for conversion.
  • Allows advertisers to serve ads only at specific times.

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

The correct answer is:

  • Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
  • Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
  • Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
  • Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.

When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

The correct answer is:

  • Size, appearance, and format
  • Format, appearance, and external links
  • Format, image sizes, and external links
  • Size, external links, and font

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

The correct answer is:

  • By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
  • By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
  • By allowing Bill to improve the customer experience by finding only those who are interested in his products.
  • By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

Why should your business use Performance Planner?

The correct answer is:

  • It validates budgets against other vendors in the same market.
  • It is the only ad budgeting software on the market.
  • It makes recommendations that are validated using machine learning.
  • It helps businesses determine a go-to-market strategy.

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

The correct answer is:

  • Conversion-focused bidding
  • Revenue-focused bidding
  • Consideration-focused bidding
  • Awareness-based bidding

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

The correct answer is:

  • It harnesses best-in-class intent signals to place her ads against the most relevant content.
  • Her ads enable customers to purchase her clothing items directly from within the ad.
  • It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
  • It allows her ads to appear above a Google Search result to people who are searching for surfing attire.

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

The correct answer is:

  • It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
  • It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
  • It enables them to create online purchasing options native to Display ad formats.
  • It allows them to choose which specific YouTube videos they want their ads to be placed on.

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

The correct answer is:

  • Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
  • Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
  • Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
  • Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

The correct answer is:

  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  • Employment targeting allows you to serve your ads only to those people who work in a specified field.

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

The correct answer is:

  • To find growth opportunities regarding device targeting
  • To allocate budgets that drive incremental conversions
  • To take advantage of seasonal trends throughout the year
  • To identify the most profitable location targeting

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

The correct answer is:

  • When your ad has exceeded budget and you must cut costs.
  • When you want ads that serve in all ad slot sizes.
  • When performance is your primary goal.
  • When your ads must meet exact branding requirements.

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

The correct answer is:

  • It allows her to reach over 90% of local internet users across thousands of apps and websites.
  • It allows her to reach over 75% of regional internet users across thousands of apps and websites.
  • It allows her to reach over 75% of national internet users across millions of apps and websites.
  • It allows her to reach over 90% of global internet users across millions of apps and websites.

What can automated bidding help an advertiser improve?

The correct answer is:

  • Performance
  • Calls-to-action
  • Competition
  • Languages

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

The correct answer is:

  • Increase clicks
  • Drive action
  • Build awareness
  • Influence consideration

When should you use AMPHTML ads? (Choose two.)

The correct answer is:

  • When your goal is to provide faster ad experiences.
  • When your goal is to maximize the reach and scale of your campaign.
  • When your goal is maximum creative control.
  • When your goal is to provide safer ad experiences.

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

The correct answer is:

  • Place your business’s ads on every available search engine.
  • Boost your conversions by connecting you to people in the moments that matter.
  • Help you reach a wider audience and maximize exposure.
  • Coach your company to fully move to an online-only presence.
  • Cap the number of ads you pay for, based on your business.

How do Responsive Display Ads use automation?

The correct answer is:

  • Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
  • Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
  • Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
  • Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

The correct answer is:

  • A recommended average daily budget
  • Recommended campaign bid scaling
  • A recommended Campaign-level Target CPA (cost-per-acquisition)
  • A recommended Campaign-level Target ROAS (return-on-ad-spend)

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

The correct answer is:

  • Performance, auctions, and user journey complexities
  • Budget, competition, and user thought processes
  • Location, calls-to-action, and user conversion costs
  • Targeting, auctions, and campaign cost-per-click

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

The correct answer is:

  • Google Ads allows you to cap the number of ads you pay for, based on your business.
  • Google Ads guarantees phone calls to your business.
  • Google Ads offers separate auctions for low budgets.
  • Google Ads gives you control over your budget.

Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?

The correct answer is:

  • Image ads
  • Responsive Display Ads
  • AMPHTML ads
  • Uploaded ads

How does automating your bid contribute to a successful Google Ads campaign?

The correct answer is:

  • Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  • Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
  • The customer journey has become more direct, so setting bids should be based on general user behavior.

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

The correct answer is:

  • It allows her to collect statistical usage data from the websites where her ad appears.
  • It makes it possible for her to engage with valuable audiences quickly and often.
  • It can sometimes be used as a Shopping campaign.
  • It can always be used as a Shopping campaign.

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

The correct answer is:

  • By keeping her ads updated with new copy.
  • By guaranteeing improved results.
  • By automatically setting the maximum CPC bid limit.
  • By setting her bids when auctions happen.

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

The correct answer is:

  • Reaches users based on their lifestyles, interests, and passions.
  • Shows ads to users based on a combination of declared and inferred data.
  • Connects him with audiences most interested in what he has to offer.
  • Finds users that are similar to an original remarketing list.

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

The correct answer is:

  • Parents of infants
  • Golf enthusiasts
  • Men and women, ages 35 to 44
  • People looking to buy a car
  • TV comedy fans

How does Google Display Ads help advertisers meet their marketing objectives and drive results?

The correct answer is:

  • By offering the ability to display Bumper ads.
  • By helping advertisers deliver relevant advertising as people browse the web.
  • By helping advertisers reach customers searching for specific search terms.
  • By bundling together all the pillars of a campaign.

Which two are available in Google Ads? (Choose two.)

The correct answer is:

  • Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
  • Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
  • Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
  • Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
  • Language targeting, which lets you reach people with your selected language as their browser’s language setting.

What does Performance Planner automatically do?

The correct answer is:

  • Uses machine learning to target new demographics
  • Sets your ad budget for maximum growth
  • Forecasts how your current campaigns will perform in the future
  • Recommends the perfect ad structure for your budget

Which factors should an advertiser consider when deciding on a bidding strategy?

The correct answer is:

  • Results, targeted locations, and purchase history
  • Customer search history, competition, and conversions
  • User journey complexities, performance, and auctions
  • Ad schedule and budget

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

The correct answer is:

  • Custom Intent audiences, Similar Audiences, Custom Affinity audiences
  • In-Market audiences, Affinity Audiences, Similar Audiences
  • Custom Intent audiences, Similar Audiences, Affinity Audiences
  • In-Market audiences, Custom Intent audiences, Similar Audiences

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

The correct answer is:

  • Demographic targeting
  • Custom Intent audiences
  • In-Market audiences
  • Standard remarketing
  • Affinity audiences

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

The correct answer is:

  • Your ads will be placed on all search engines.
  • Machine models automatically determine your advertising budget.
  • You can set your own budget and can change it at any time.
  • With Google Ads you always pay using cost-per-reach, predetermined by your budget.

Which group would you be able to reach with a Google Display campaign using demographic targeting?

The correct answer is:

  • Certified netware engineers
  • College students
  • 27-year-old men
  • Residents of a certain city

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

The correct answer is:

  • By tracking website traffic, improving customer service, and driving longer customer interactions.
  • By getting her ad to the people she selects, based on automated marketing objective tracking.
  • By building a social following, improving customer engagement, and driving larger transactions.
  • By getting her ad in front of the right people, in the right place, at the right time.

What’s one benefit of using responsive display ads?

The correct answer is:

  • They can be uploaded.
  • They can run on native inventory.
  • They can meet exact branding requirements.
  • They can respond to manual A/B testing.

Which Display Ad format adjusts to available ad space?

The correct answer is:

  • AMPHTML ads
  • Image ads
  • Uploaded ads
  • Responsive Display Ads

Which statement accurately describes the reach of Affinity Audiences’ targeting?

The correct answer is:

  • It reaches TV-like audiences, based on their lifestyles, interests, and passions.
  • It reaches people who have the intent to purchase, updated in real time.
  • It reaches past visitors as they browse network websites and use network apps.
  • It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.

How can Performance Planner serve your business?

The correct answer is:

  • By finding areas of your total budget that could contribute to marketing
  • By teaching your employees the fundamentals of personal budgeting
  • By determining which of Google’s ads are most appropriate for your brand
  • By optimizing your ad budget for maximum growth

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

The correct answer is:

  • Maximize clicks
  • Target return on ad spend (Target ROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

The correct answer is:

  • Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.
  • Google Display Ads delivers advertising only on websites that partner with Google’s Display network.
  • Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
  • Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.

What is a valid recommendation that the Performance Planner can provide?

The correct answer is:

  • Create alternative versions of best performing ad variations
  • Apply specific bid adjustments to device and location targeting
  • Add a themed group of negative keywords
  • Set a specific target CPA (cost-per-acquisition)

What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses

The correct answer is:

What are two benefits of automated bidding? (Choose two.) Select All Correct Responses

The correct answer is:

  • Higher CPAs
  • Cross analysis
  • Guaranteed results
  • Time saving
  • Competitive analysis

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

The correct answer is:

  • Sales, consideration, and integrity
  • Growth, reach, and traffic
  • Relevance, control, and results
  • Influence, awareness, and promotion

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

The correct answer is:

  • An investment of $40,000 to generate 2,000 conversions and a CPA of $20
  • An investment of $30,000 to generate 1,500 conversions and a CPA of $20
  • An investment of $28,000 to generate 1,400 conversions and a CPA of $20
  • An investment of $21,000 to generate 1,400 conversions and a CPA of $15

What’s provided by Responsive Display Ads?

The correct answer is:

  • Reach, scale, control
  • Complete creative control and simplicity
  • Reach, simplicity, automation
  • Complete creative control and reach

Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?

The correct answer is:

  • It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
  • It allows her to show ads to people who previously visited her website as they browse websites and use apps.
  • It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
  • It reaches specific audiences based on declared data.

Why Should An Advertiser Consider Using Responsive Display Ads?

The correct answer is:

  • They offer unlimited placement across the web for a lower overall cost than other ad formats.
  • They help advertisers and publishers deliver a faster experience to their audiences using AMP.
  • They offer advertisers far greater control over where their finished ads display on websites.
  • They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.

What’s a characteristic of Responsive Display Ads?

The correct answer is:

  • They let you create ads that serve in all ad slot sizes.
  • They offer greater control over the way your ads look and feel.
  • They enable publishers to deliver a faster experience using AMP.
  • They help limit ads to banner-eligible slots.

Which statement is true about the value of Google Display Ads?

The correct answer is:

  • It enables advertisers to reach customers searching for specific search terms.
  • It uses best-in-class automation and bidding to reach millions of users at just the right moment.
  • It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
  • It offers advertisers the most control over the geographic locations where their ads will be seen.

What’s an advantage of Responsive Display Ads?

The correct answer is:

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

The correct answer is:

  • His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
  • His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
  • His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
  • His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

When should you use responsive display ads?

The correct answer is:

  • When your ads will only be run in banner-eligible slots.
  • When your primary goal is to control the look and feel of your ads
  • When your primary goal is performance.
  • When your primary goal is meeting branding requirements..

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

The correct answer is:

  • To reengage users who previously showed interest in his scooters.
  • To dynamically generate ads, based on an audience’s interest in scooters.
  • To engage with audiences who previously bought his scooters.
  • To reach a broad audience for his scooters.

Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?

The correct answer is:

  • He wants to get his newest product in front of as many people as possible.
  • He wants to create dynamic call-only ads to reach specific audiences.
  • He wants to use Google’s automation technology to grow direct sales of his products.
  • He wants to engage users who intend to purchase his products and are actively researching them.

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

The correct answer is:

  • Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
  • Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
  • Machine learning – Alleviates the strain on marketing resources by automating more manual tasks
  • Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time

Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?

The correct answer is:

  • Minimum and maximum bid values are determined by the daily budget
  • Sets manual bids for specific times of the day
  • Saves time and marketing resources
  • Integrates a large variety of signals to evaluate user intent
  • Sets the appropriate bid for each and every auction

Which Display Ad format runs in both native and non-native inventory?

The correct answer is:

  • Uploaded ads
  • Responsive Display Ads
  • AMPHTML ads
  • Image ads

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

The correct answer is:

  • It makes it possible for her customers to purchase art supplies directly from within her ads.
  • Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.
  • It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
  • It places Mandy’s ads against the most relevant content by using best-in-class intent signals.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

The correct answer is:

  • A / B testing
  • Google Ads are updated automatically
  • Click-through rate averages require planning
  • Auctions fluctuate all the time

Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

The correct answer is:

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

The correct answer is:

  • It provides “recommended insights,” which are focused on topic targeting.
  • Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
  • Its summary report provides executive summaries of total cost and bidding.
  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

The correct answer is:

  • Google Maps will highlight her business along with the option for customers to see her product there.
  • A video summary of her product line will be automatically created by the system and placed on YouTube.
  • Her ads will appear above and below search results when people search for related keywords.
  • Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions

An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

The correct answer is:

  • Automated rule creation
  • Automated YouTube video creation
  • Automated video production
  • Automated bidding

Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?

The correct answer is:

  • By teaching her employees the fundamentals of personal budgeting.
  • By optimizing her available ad budget for maximum growth.
  • By finding areas of her total budget that could contribute to marketing.
  • By determining which of Google’s ads are most appropriate for her brand.

What’s an advantage of Responsive Display Ads?

The correct answer is:

A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?

The correct answer is:

Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

The correct answer is:

  • All channels they wish to target
  • A maximum conversion number
  • Keyword bids and modifiers
  • The images they wish to use

Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?

The correct answer is:

  • She prefers more control over all aspects of her Display campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.
  • She prefers to offer minimal input and relies on automated solutions.
  • She wants the same level of results without managing the campaigns.

How Does Google Display Ads Grow Marketing Results For Advertisers?

The correct answer is:

  • It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
  • It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
  • It determines a user’s primary marketing objective and enables the features that will best achieve it.
  • It harnesses a multitude of signals to place ads against the most relevant content.

Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?

The correct answer is:

  • Image ads and dynamic ads
  • Shopping ads and remarketing ads
  • Video ads and call-only ads
  • AMPHTML ads and image ads

Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?

The correct answer is:

Ingrid Wants To Acquire A Lot Of Exposure For A New Product Line That She’s Launching. She Understands That She Can Reach A Significant Portion Of People On The Internet With The Help Of A Display Campaign. In What Way Will A Display Campaign Achieve Ingrid’s Marketing Goal?

The correct answer is:

  • Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
  • Her ads will appear above and below search results when people search for related keywords.
  • A video summary of her product line will be automatically generated by the system and placed on YouTube.
  • Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

The correct answer is:

  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
  • Its summary report provides executive summaries of total cost and bidding.
  • It provides “recommended insights,” which are focused on Topic Targeting.
  • Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

The correct answer is:

  • An awareness-based bidding strategy
  • A conversion-focused bidding strategy
  • A consideration-focused bidding strategy
  • A revenue-focused bidding strategy

What’s an advantage of the reach of Responsive Display Ads?

The correct answer is:

  • They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
  • They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
  • They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
  • They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

The correct answer is:

  • Conversion-focused bidding
  • Revenue-focused bidding
  • Awareness-based bidding
  • Consideration-focused bidding

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

The correct answer is:

  • So that spend is not reallocated between two different marketing objectives
  • To avoid any potential keyword duplicates between different marketing objectives
  • So that seasonal trends can be better identified for each individual marketing objective
  • To prevent campaigns from becoming “Limited by Budget”

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

The correct answer is:

  • His ads can enable customers to purchase his products directly from within the ad.
  • His ads can appear on Google Search results when customers are searching for specific search terms.
  • His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
  • His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.

What are two ways Google Ads can fuel your business goals? (Choose two.)

The correct answer is:

  • Increase online, in-app, in-person, and over-the-phone sales.
  • Enable premium membership subscriptions.
  • Reach more users by placing ads on all search engines.
  • Get more of the right people to visit your website.
  • Cap the number of ads you pay for, based on your business.

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

The correct answer is:

  • To check for status issues
  • To review new keyword opportunities
  • To react to ever-changing external factors
  • To analyze demographic performance

Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?

The correct answer is:

  • It allows him to reach over 90% of global internet users across more than three million apps and websites.
  • It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
  • It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
  • It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

The correct answer is:

  • Target cost-per-acquisition (tCPA)
  • Maximize clicks
  • Target return on ad spend (tROAS)
  • Target impression share

 

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

The correct answer is:

  • Maximize conversions
  • Enhanced cost-per-click (eCPC)
  • Target impression share
  • Maximize clicks

 

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

The correct answer is:

  • She prefers more control over all aspects of her Display campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.
  • She prefers to offer minimal input and relies on automated solutions.
  • She wants the same level of results without managing the campaigns.

 

A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?

The correct answer is:

 

A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?

The correct answer is:

 

Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

The correct answer is:

  • All channels they wish to target
  • A maximum conversion number
  • Keyword bids and modifiers
  • The images they wish to use

 

What is a key benefit of Display campaigns?

The correct answer is:

  • Advertisers can provide minimal input to create a Display campaign.
  • Display campaigns provide highly-segmented insights for daily campaign deep dives.
  • Smart Display campaigns can automatically create video content.
  • Display campaign performance helps determine search recommendations.

 

Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

The correct answer is:

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