Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

The correct answer is:

  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
  • Its summary report provides executive summaries of total cost and bidding.
  • It provides “recommended insights,” which are focused on Topic Targeting.
  • Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

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