Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

The correct answer is:

  • Users actively researching and intending to buy new products or services
  • Audience interest around different topics
  • Input from specific landing pages and keywords
  • Input from keywords, URLs, and apps

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