Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
- To judge the popularity of her website compared to others
- To identify opportunities to improve campaign performance
- To compare the efficacy of her ad text creative with that of other ads
- To understand the network performance of her website
See also Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?