Category: Google Ads Search Certification Exam Answers

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using? Exact Broad Broad-match modifier Phrase

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the…

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon? Testing and reporting on the speed of Brian’s websites Judging ad popularity on social media Comparing Brian’s sales with ad serving data Key aspects of…

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience