Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA)
Category: Google Ads Search Certification Exam Answers
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what? Easily prioritize across the different optimization opportunities…
Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)
Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.) By choosing “leads” as the campaign goal. By…
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position? Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups….
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign? More followers on the store’s social media presence. Getting more customers to learn about his products. More online sales through…