Category: Google Ads Search Certification Exam Answers

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide? A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Ad extensions Keywords Bids Ads Budgets

Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina? Lower bid rates can be utilized, based on inventory levels. Keyword lists can be automatically created based on website offerings. The inventory update dates can be manually set. Additional…

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning…

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Display Search Shopping…