Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
- Watching a YouTube video on rose cultivation.
- Searching for related gardening information.
- Browsing Carrie’s store website.
- Reading an e-mail from Carrie’s business.
See also As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?