Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
- It will bring Bernadette’s website better page rank.
- Ads from Bernadette’s campaign will appear in traditional media with related content.
- Her business will have a competitive presence with similar businesses during searches.
- Users will receive ads when physically near any of Bernadette’s storefronts.
See also Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?