When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
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You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?
Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?
This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?