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Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) has a larger font size includes a current promotion is listed after search results includes at…

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.) More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.) Include three to five ads, and at least three extensions in each ad group. Set a keyword bid of at least $10 for each active ad group. Implement one ad per ad…

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation? More ads in an ad group means they receive a higher-quality score. More ads in an ad group increases the chances…

Each Similar Audience has its seed list members removed to ensure what? That ads are shown in competitive positions That only highly-relevant traffic is targeted That ads do not risk double-serving That no user overlaps between a similar list and its seed list Join our list