How does automating your bid contribute to a successful Google Ads campaign? The correct answer is: Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. Cross-referencing data with context to establish intent and…
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How can Performance Planner serve your business?
How can Performance Planner serve your business? The correct answer is: By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth
How can ad extensions contribute to increasing user engagement?
How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions include a “share” button. By addressing a user’s intent, device, and location.
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.) WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator…
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? The correct answer is: A recommended average daily budget Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended Campaign-level Target ROAS (return-on-ad-spend)